Online Organic Store

Fresh Direct 

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Fresh Direct and online organic store offers fresh, quick produce straight to your house or office and includes a wide range of products.

Sign up to President’s Picks to take advantage of half-price offers, or order the 4-minute meals prepared by top chefs and brands including Artisanal and Tabla.

The site’s image is true to its name, managing to present a whole lot of information in a clean, compact and original way with an attractive color scheme and easy-to-navigate system. 

*Founders note: Be notified when your free mobile price comparison software is released. 

Farm fresh certified organic squash and more.
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Fresh Direct Key Features

The company is based in Long Island City where you can pick up goods and also delivers to much of the East Coast.

This online grocery store is unique here, pick it up or have it delivered! Right now there is a Delivery Pass option that gives you a two-month trial of unlimited deliveries for 1 cent.

You can also buy in bulk to save costs if you choose the Buy Big option. For menu ideas, take a look at the Recipes section. 

Organic & All-Natural and Kosher Food

Specialties include Kosher food, Organic and a Local section, which sources from New York, New Jersey, Pennsylvania and Vermont.

All Organic & All-Natural foods are Certified Organic or contain Organic ingredients as classified by the USDA (U.S. Department of Agriculture).

Kosher wine, bakery items, meat, packaged goods, New York knishes and dairy are available. 

The Quality, Service and Price Comparison Guide

Deliverable Groceries: Pretty much everything: fruit, veggies, seafood, dairy, pasta, wine, health & beauty, catering packages, ready meals, Baby Boutique, Kosher products, Organic, Gluten-Free and Local. 

Unavailable: Certain fruits such as berries and apricots are not available out of season - the website has a handy Seasonal Guide. Alcohol in NY state to over-21s only even for this online organic store which delivers!

Sundries: Health & Beauty, Kosher Memorial Candles, Pet Care, Gifts, Kitchen Tools, Paper Goods and Cleaning. 

Medicine: Baby Medicine, Feminine Hygiene. 

Minimum Purchase: $30.00 for home delivery.

Contract: No; sign up for an online account.  

Four Item Grocery Price Comparisons: $13.49.

Customer Service Number & Hours: New York: 1-212-796-8002, Philadelphia: 1-215-825-5726, Spanish: 1-212-897-3797, Monday - Sunday 6:30 AM – 12:00 AM.

Live Chat: No.


Email: Use online form.

Delivery Terms 

Areas: Manhattan, Staten Island, Philadelphia, Brooklyn, Queens, and southern Fairfield Counties among others – type in your Zip Code at Fresh Directs online organic store site to check. 

Methods: Refrigerator/freezer trucks to protect goods

Cost: From $5.99 to $8.99 depending on area. Usually cheaper for orders over $100. Electronic Benefit Stamps are accepted in some areas. 

Estimated Arrival Time: Arrive in the time-frame you select, generally between 06:30 AM and 11:00 PM. 

Drop-off: Some areas offer an Unattended Delivery service. If not, there is a $4.99 redelivery fee for rearrangement on the same day. You can also authorise a neighbour after the second delivery. Call customer service to re-arrange a delivery. 

Guarantee and Refund: If you are not happy with an item from this online organic store, they are happy to refund it providing you keep it for re-collection. They will also credit your account if you make a mistake and wish to return a product. 

Fresh apples being picked right off the tree in Las Vegas, Nevada. It doesn't get much fresher than that.
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  • No contract required
  • Huge selection of products
  • Special offers and office delivery
  • Excellent refunds and returns policy
  • Lower prices than many Manhattan supermarkets 


  • Delivery costs apply
  • Certain areas only (mainly East Coast)
  • It is necessary to be at home to collect your order 
  • There have been concerns over the staff pay and community impact 

Headquartered: FreshDirect, 2330 Borden Avenue, Long Island City, NY 11101-4515

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