Supermarket Secrets

Astonishingly new supermarket secrets the stores don’t want you to know. Want to outsmart the grocery store sales tactics? Desire to be a clever and beautifully frugal buyer, read on!

Here are the latest strategies presented in a simple but thorough format to ensure you avoid sticker shock at checkout. Might it be time you take control of a habitual $600 a month household expense then save around $400?

In this photo can you tell for which jar the price tag belongs too? Oh and if it seems rather confusing, then the store has done their job! For this your, "Supermarket Secrets #1" we will show you how to regularly avoid that trap. 

Supermarket Secrets #1

1. Deceptive Price Tags

Stores often place a price tag between two of similar items for sale. It’s a grocery secret you may have noticed, yet never really gave it much thought. In the case of this photo the price tag sits between the off-brand of strawberry jelly selling for $2.69 and the store brand selling for $3.69. The price tag is intentionally placed exactly in the middle. This gives the store a 50% chance you will grab the full priced jelly and pay $1.00 more. Should you be deceived and unknowingly buy 15 of the more expensive items it would be no wonder you stare in disbelief at the grand total at check out! 

The Takeaway: Always take a step back. Exhale. Then compare the tag against the items for sale. Do it twice. It only takes seconds to save you hundreds over your life time.

Supermarket Secrets #2

2. The Confusion Of Multiples

You will see this type of sale every week online or in circulars. The short explanation of this photo means if you buy six items you save $3.00. Duh, you can read that right? But wait there's more as the adage goes. You may mix and match as well. Meaning you do not have to buy six of one particular item which is nice, but there's a catch.

This is what an actual sale tag read on Lay's Potato Chips the same as above “Buy six save $3.00, Mix and Match.” Six being the key word as six (6) must be bought in order for you to receive the sales price. That's important stuff to know right there. Now here is where their one of many dirty little supermarket secrets gets tricky.

A "Multiples sale" typically is advertised as 4, 6 or 8 rarely will you see “5”. But back to "5" in a moment. This marketing tactic has taught me over and over when filling my arms or cart up with this bargain, to stop! Stop, exhale and carefully re-read the sale tag then look at what I had just picked up. And to count the items again.

Here’s why, when buying in multiples it’s so very easy to grab how many you need and to forget about the multiple quotient.

You may say “That makes sense” but it does it? Maybe not if you grab 11 and the sale is for multiples of 6. Seem confusing It is, and that is precisely what the store wants. Because you see you will get your first 6 at the sale price but the other 5 items to make up the 11 is now at a full blown price. Huh? Say what?

Hang with me a bit longer this of all the supermarket secrets is a bit wordy to explain but well worth it.

Remember that the discount only applies when MULTIPLES of 6 are bought. The multiples of six are 6, 12, 18 etc. A funny thing happens here as in our minds. We walked up to those foods located all over the store then got amnesia or forgot about the sale and grabbed what we needed.

Because the food we need has historically been more important than paying a close attention to the price. We just lost the focus. Somehow we forget the dynamics of the sale and think if we pick up more we will save more when in reality it's just the opposite. The store programs the registers to only apply the sale when bought in 6, 12, 18 etc.

Even now that you understand this type of sale please be wary. Because it's so easy to still space it out and grab more or less items not within that multiple! It’s a darn clever marketing scheme and that’s why it’s regularly used. 

Oh and back to “5” I mentioned earlier. Have you ever see the listing 5 as a multiple? No and it’s doubtful you ever will because 5 is easy to remember as well as to calculate 5, 10, 15 etc. No confusion with 5’s.

Supermarket Secrets #3

3. Shop When The Store Is Less Busy.

Studies show that most consumers buy more when the store is crowded because they 
subconsciously want to be part of the group. Mondays and Tuesdays are the best days to shop. Whatever you do, avoid weekends. —Phil Lempert NBC Food Editor

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